Laces For Lana


Taylor Ritzel is all smiles with her Daisy Wheel and her 2012 London Olympics Women's 8+ Gold Medal!

Taylor Ritzel, Lana’s daughter,  is all smiles with her Daisy Wheel and her 2012 London Olympics Women’s 8+ Gold Medal!


A note from the Yale Women’s Crew team, founders of Laces For Lana:

Our mission is for hot pink laces to become a symbol of support and hope for all touched by breast cancer as we strive to improve breast health education and awareness.

“Life is hectic, but sometimes things happen that call us to pause and consider what is really important. On the Yale Women’s Crew team we have had recent occasion to reflect on our routine.

Lana Ritzel, the mother of two of our (former) teammates, Taylor ’10 and McLane ’14, passed away from breast cancer in November 2010. These two young women are some of the most amazing, hard-working and big-hearted people we know, and it prompted our team to start a fundraiser which would memorialize their mother by supporting a breast health educational initiative dear to her heart.  We decided to call it “Laces For Lana.”

Hot pink shoelaces are sold for $5 a pair to raise money for The Get In Touch® Foundation to support their crusade against breast cancer by promoting breast health education.

The Get In Touch Girls’ Program & Daisy Wheel breast health initiative educates girls in grades 5-12 on the importance of, and how to do a breast self exam – for life.  Get In Touch provides this free program to schools in all 50 states and in dozens of countries all over the world.

Cancer has affected the lives of so many of our family and friends. So fresh in our minds is the inspirational coxswain from California Berkeley, Jill Costello. Her amazing battle against lung cancer, and performance at the NCAA Rowing Championships last spring (2010) inspired the whole rowing world to reconsider the value of each and every race, practice and stroke.

Colleges and rowing clubs across the nation (see list below) are wearing these shoelaces, silently demonstrating their support – and now you can, too.”

Hope Lives!

Follow Laces For Lana on Facebook

GIT your hot pink laces here and Lace-up For Lana!

Download a Laces For Laces order form and start selling LFL to your team!

For more information contact us.


When your school supports Laces For Lana, we’ll add your school’s name to the list below.

  • Amherst College
  • Colorado State University
  • Cornell University
  • Dowling College
  • Duquesne University
  • George Washington University
  • Mesa State College
  • Michigan University
  • Mills College
  • Mountain Vista High School

  • Princeton University
  • Radcliffe
  • Rutgers University
  • Simmons College
  • St. Lawrence University
  • Towson University
  • Trinity College
  • Tufts University
  • University of Colorado
  • University of Miami

  • University of Minesota
  • University of Rhode Island
  • University of Virginia
  • University of Washington
  • University of Wisconsin
  • William Smith College
  • Williams College
  • Winter Park High School
  • Yale University